Proud to be Baby-Friendly

Learn how Fairview and HealthEast put moms and babies first.

Fairview and HealthEast are committed to doing our best for moms and babies. That’s why we’re proud that our hospitals – HealthEast St. John’s Hospital, Woodwinds Health Campus, Fairview Northland and Fairview Lakes hospitals – have achieved the prestigious Baby-Friendly designation.

What is “Baby-Friendly”?

This distinguished honor from the World Health Organization (WHO) and United Nations Children’s Fund (UNICEF) is given to hospitals that meet stringent requirements for excellence and best practice in the care of mothers and babies. Baby-Friendly hospitals are committed to providing an environment that supports breastfeeding, while respecting every woman’s right to make the best choice for herself and her family.

What specific practices can I expect at a Baby-Friendly hospital?

  • Mother and baby skin-to-skin contact right after birth, promoting bonding and health benefits for babies and moms.
  • Patient-centered breastfeeding support and education along with dignity and respect for all feeding options.
  • Rooming-in - where babies stay in mom’s hospital room to learn about feeding cues and the sights and smells of mom.
  • Following Baby-Friendly’s Ten Steps to Successful Breastfeeding guidelines

Ten Steps to Successful Breastfeeding

Baby-Friendly’s Ten Steps to Successful Breastfeeding were developed by a team of global experts and consist of evidence-based practices that have been shown to increase the percentage of moms who try breastfeeding as well as the percentage who stick with it after leaving the hospital.

The ten steps are:

  1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
  2. Train all health care staff in the skills necessary to implement this policy.
  3. Inform all pregnant women about the benefits and management of breastfeeding.
  4. Help mothers initiate breastfeeding within one hour of birth.
  5. Show mothers how to breastfeed and how to maintain lactation, even if they are separated from their infants.
  6. Give infants no food or drink other than breast milk, unless medically indicated.
  7. Practice rooming in - allow mothers and infants to remain together 24 hours a day.
  8. Encourage breastfeeding on demand.
  9. Give no pacifiers or artificial nipples to breastfeeding infants.
  10.  Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or birth center.

To learn more about the many ways we support and care for moms and babies, visit

Related Articles